SPADE operates through a multidisciplinary team of experts under the leadership of
SPADE Partner & CEO, bringing over 22 years of experience in marketing, business development, and entrepreneurship. With an academic background in Engineering, he has founded and scaled multiple ventures from the ground up.
Under his leadership, SPADE has grown into a regional digital agency serving clients across MENA, US and UK.
In 2011, he co-founded Offerna.com, Egypt’s first group-buying platform.
He is also the Co-founder and CIO of dyne, a fully integrated FoodTech platform.
Before establishing his own ventures, Yasser held prominent marketing leadership positions at multinational telecommunications companies, specifically Vodafone Egypt and e&.
Alongside his executive roles, he actively advises startups, supporting them with business planning, marketing strategy, and talent development.
SPADE Partner & Managing Director, bringing over a decade of experience in sales, digital marketing, and media buying.
Under his leadership, SPADE’s performance has scaled significantly, supporting the agency’s regional growth ambitions.
Ashraf has held key leadership roles at leading organizations including Sarmady, OMD, and OLX Group, building a strong network of digital marketers and media partners across MENA region. He has built and led high-performing digital teams while delivering scalable growth across multiple industries.
Renowned for crafting and executing award-winning digital media strategies, Ashraf has been a key driver behind several high-impact campaigns.